CASPER SMC
YouTube video editing and motion design for a Trader and Financial Educator, building trust and generating leads through content.
The VSL Project
The aim was to convert raw footage into a polished, professional video that captures attention, clarifies complex topics, and encourages viewers to engage more deeply.
Client
Casper SMC
Sector
Financial Education, Personal Finance, Trader
Discipline
Video Editing, Motion Design, Post-Production
Project Team
Cartel Media
Editing & Structure
We shaped the video narrative to ensure flow, establishing context early, introducing the concepts of ICT Trading in a way that relates to the viewer, using strong hooks, and pacing the sections so that attention remains sustained throughout.
Motion Design
We added motion graphics, typography overlays, and visual transitions to reinforce key financial terms and concepts. These design elements were placed to highlight definitions, quotes, and important points, helping viewers absorb information more easily.
Impact
The finished video positions Jesse as a credible educator and thought leader. By combining clear editing with strong visual support, the content becomes more engaging, understandable, and effective at leading viewers toward further contact or follow-up (e.g. signing up, subscribing, joining a program).
Background & Introduction
Jesse Casper is a financial educator who produces content that helps people understand investment and personal finance concepts. To reach a wider audience and generate leads, Jesse uses YouTube videos that combine insight, clarity, and storytelling.
Cartel Media worked with Jesse to edit and post-produce multiple batches of long-form videos and VSLs that were aimed towards educating and converting his YouTube audience about ICT Trading and Jesse’s private mentorship program.
These videos went on to gain hundreds of thousands of views, generating a swarm of warm inbound leads and a significant increase in overall revenue.
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