RYAN TRACY
YouTube video editing and motion design for a marketing agency helping painting contractors generate consistent, high-quality leads.
The VSL Project
Our role was to take raw content and transform it into polished, professional videos that could both engage viewers and drive them to apply.
Client
Ryan Tracy
Sector
Marketing Agency, Home Services, Lead Generation
Discipline
Video Editing, Motion Design, Post-Production
Project Team
Cartel Media
Editing & Structure
We refined the pacing, cut redundancies, and shaped the narrative to make Ryan appear more concise, confident, and knowledgeable, while visually showcasing key metric data and integrating subtle calls to action to maximize retention and customer conversion.
Motion Design
We created a custom color palette, font style, and designed graphics that align with Ryan’s personality, vision, and Tridas’ core offering, utilizing instantly recognizable visuals such as the Facebook Ad Library panel, a realistic Facebook feed, and ads displayed as they appear while scrolling.
Impact
The final video functions as both content and a conversion tool. By elevating production value and clarifying the message, we helped Tridas strengthen its authority on YouTube and generate higher-quality leads for its funnel.
Background & Introduction
Founded by Ryan Tracy, TRIDAS is America’s leading marketing agency for painters. The company helps painting contractors grow by building predictable marketing systems that generate leads, close more projects, and establish local authority.
Ryan utilizes YouTube as a direct lead-generation channel to support client acquisition. Each video is designed to educate, build trust, and funnel viewers toward the Tridas application page.
Cartel Media partnered with Tridas to handle editing and post-production for these lead-gen videos.
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