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TREY GUSTAFON
VSL editing and motion design for a business advisor helping entrepreneurs cut through the noise with clarity and impact.
The VSL Project
Our role was to transform the raw script and footage into a polished video designed to hold attention and drive conversions.
Client
Trey Gustafson
Sector
Business Advisory, Coaching, Strategy
Discipline
Video Editing, Motion Design, Post-Production
Project Team
Cartel Media
Editing & Structure
We shaped the pacing of the video to keep viewers engaged, using clear transitions and a narrative flow that built momentum and positioned Trey as an authority.
Motion Design
We integrated motion graphics and bold text overlays to highlight key messages, reinforcing the script and guiding the viewer’s focus.
Impact
The final VSL communicates Trey’s expertise with clarity and credibility, establishing trust while encouraging viewers to take action.
Background & Introduction
Trey Gustafson is a strategist who helps entrepreneurs simplify their message and build systems for growth. To support his client acquisition, Trey needed a Video Sales Letter (VSL) that was sharp, engaging, and persuasive.
Cartel Media partnered with him to handle the full editing and post-production process, ensuring the video not only looked professional but also worked as a high-performing sales asset.